CREATIVE DIRECTOR - Los Angeles, California
ABOUT ME.
I’m a cross-functional operations and creative professional with 8+ years experience in health and wellness industries. I specialize in building the systems that let a growing company run cleanly at scale — from scheduling infrastructure, to employee training materials, to branding and campaign design. A background in fine arts, digital media, and brand strategy is my unique edge: I don't just keep operations running, I design the processes that make growth possible from scratch. I thrive in fast-paced startup environments with no existing playbook — and I build the one that's missing.
Experience & Education
2025-Present
In-Studio Coordinator: Special Projects - Digital Media and Operations Training
The Gleamery Startup
Luxury wellness startup; built the company's operations, training infrastructure, and brand storytelling from the ground up, supporting the company's scale to two new studio locations.
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Designed and implemented a new intake workflow that eliminated a 15-minute scheduling bottleneck, enabling back-to-back bookings and directly supporting an increase in company-wide production leading to the launch of Santa Monica and Studio City locations.
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Built the company's Operations Playbook from zero — a centralized knowledge base of original client-communication scripts, SOPs, and FAQ documentation — establishing training infrastructure that didn't exist prior to my hire and supporting continuity across all three studios.
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Drove a 73% annual client retention rate, generating ~$226K in rebooked appointments on Boulevard and ~$1.2M in estimated lifetime client value.
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Developed original rebranding and marketing campaign concepts, earning positive feedback and approval from corporate leadership.
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Earned a 4/4 corporate performance rating for operational reliability and follow-through upon annual review.
2024-2025
Beauty Technician + Front Office Administrative Assistant
Sugared + Bronzed
Fast-paced startup beauty studio; delivered customized air-brush spray tan services 100+ appointments weekly while managing high volume front-office operations.
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Ranked #1 in product and membership sales within division while maintaining the division's highest client retention rate.
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Sustained operational consistency through peak service seasons against sales and service benchmarks.
Summer 2024 Contract
Educator
Lululemon - Boulder, Colorado
Completed Lululemon's standardized Educator Sales Training. Team's go-to for fitting-room conversion, regularly placed there by store leadership for high-conversion floor coverage.
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Applied a proactive, needs-anticipating sales technique: addressing sizing, fit, and care questions before they became objections; consistently converting fitting-room guests at a rate above store and regional targets.
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Built product knowledge into a repeatable client-education framework showcasing product attributes and complimentary tailoring services increasing both close rate and customer trust.
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Techniques later foundational to the retention-driving systems which I expanded upon at Sugared + Bronzed and The Gleamery.
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2021-2024
Social Media Manager + Assistant Studio Director
The Pilates Center - Boulder, Colorado
Established 1991; premier classical Pilates studio and teacher training program recognized internationally for methodology instruction, with a multi-instructor team and active client and educator roster.
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Designed, directed, and published weekly social media campaigns, driving a sustained 150–200% increase in audience engagement.
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Managed client database, scheduling, and communications via Mindbody for a multi-instructor studio, and assisted the Studio Director with inventory and record management.
2024
Bachelors of Fine Arts
University of Colorado Boulder
Study Emphasis:
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Composition and Visual Aesthetics
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Psychology and Pedagogy
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Memory and Philosophy
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Process Design - Choreography
2019-2020
Centered Holistic Wellness Business Internship
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Front Office Management
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Managing Client Contractual Agreements and Privacy
Skills:
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Creative Directing & Brand Storytelling
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Building Interactive Training Materials
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Branding Design & Brand Identity
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Original Copywriting
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Social Media Content & Campaign Management
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Systems & Process Design
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Scheduling Infrastructure
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Compliance & Documentation (HIPAA Certified)
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Cross-Functional Coordination + Team Management
