My connection to storytelling started at an early age, my family reading books together every night before bed K-8th Grade.

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CU Boulder where I obtained my Bachelors of Fine Arts. Writing and composition playing a large role in my course load as well as in my final thesis.

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8+ Years of Experience in the Health and Wellness Industry tie together my personal voice.

 

My focus is targeting audience with education guiding interest from just want to need and showcasing brand value.

 

Enveloping a client in the story of what it feels like to be a patron of the company is how I set my aim on longterm retention and loyalty.

Each company I work for offers a new story and voice to unearth. 

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Research is key, immersing myself in the brand experience by collaborating with the employees and exploring company offerings is the foundation for finding tone. The voices already within the company guide my language development.

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A deep dive into brand identity and community history allows for a fine tuned voice to take shape.​

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Once developed, copywriting can be applied to a multitude of company assets: Marketing Campaigns, Website SEO, Digital Management Systems (TMS), Training Materials, etc.​​​​​

Copywriting is key to company operational efficiency and increasing profitability.

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Developing a Communications Standard Operating Procedure ensures all clients receive the high standard of care fostered at flagship locations or during initial brand launch.

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Standardization also decreases the friction during onboarding providing a template for training that bakes in best company practices at the start of employment. 

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Starting up with copy success allows brand voice to be heard throughout the client experience bridging Marketing and Operations and closing the gap between advertising, sales, and retention.